Small budget, simple goal: fill the pipeline. $1,519 per month is the entire spend. There is no room for experimentation or wasted clicks. Every dollar needs to convert or contribute directly to a conversion. The median CPA in fashion and design services was $27.52 and rising 23% year over year in 2025.
We built three layers. Search handles high-intent queries with exact and phrase match only. No broad match. No smart bidding experiments eating budget on low-quality traffic. Shopping runs a best-sellers campaign at $97 per month for product visibility. PMax runs a branding layer at $292 per month for awareness that feeds the Search conversion engine below it. Each campaign has a specific role and a tight budget allocation. The Search campaign gets the majority because it converts the best.
Search hit 36.6% CTR and 6.16x ROAS with 107 conversions. That CTR is 5.4x the apparel average. Shopping returned 4.42x on $97 in spend. PMax branding held 3.52x while generating 27K impressions for top-of-funnel awareness. Account-wide CPA is $11.34 against a fashion median of $27.52. Blended ROAS is 5.54x, which is 51% above the Google Ads industry median. This is the smallest budget in the portfolio and the most efficient.
36.6% CTR means the match types are right. Every impression is a qualified prospect. You do not need a big budget. You need a clean one.
| Metric | This Account | Industry | |
|---|---|---|---|
| Blended ROAS | 5.54x | 3.68x (down 10% YoY) | +51% |
| Search ROAS | 6.16x | 5.17x Search avg | +19% |
| Search CTR | 36.6% | 6.77% apparel avg | 5.4x |
| CPA | $11.34 | $27.52 fashion avg | -59% |
| Campaign | Impr. | Clicks | CTR | Spend | Conv. | ROAS |
|---|---|---|---|---|---|---|
| Search, Core | 5.6K | 2.1K | 36.63% | $1.1K | 107 | 6.16x |
| PMax, Branding | 27.0K | 560 | 2.07% | $292 | 21 | 3.52x |
| Shopping, Best-Sellers | 11.3K | 229 | 2.02% | $97 | 6 | 4.42x |
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hello@overlock.click ↗Data from Google Ads API, 30-day window (March 2026). Client name anonymized.